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See African Cats, Save The Savanna Mission Goes Viral

Disneynature’s plans to work with the African Wildlife Foundation (AWF) to “Save the Savanna” have gone viral.

As the April 22 opening of the awe-inspiring “African Cats” approaches, Disneynature is tapping into the true power of social media by building awareness of its “See ‘African Cats,’ Save the Savanna” program. During the film’s opening week (April 22-28), a portion of the proceeds from that week’s ticket sales will be donated to AWF through the Disney Worldwide Conservation Fund to protect the Amboseli Wildlife Corridor, a passage between the Amboseli, Tsavo West and Chyulu Hills National Parks that is frequently used by lions, cheetahs, elephants, zebras, giraffes and a host of other animals in the African savanna.

A host of compelling and unique social initiatives allows participants to make a difference, giving them the power to pledge their intent to see the film, support the cause and spread the word to others.

Like Disneynature on Facebook

By becoming a fan of Disneynature on Facebook, participants have the ability to interact with “African Cats” content daily. Furthermore, liking, commenting on and sharing the content with friends spreads the viral reach of the film’s message and philanthropic mission exponentially.

Pledge to see “African Cats” on Eventful!

Fans pledge to see “African Cats” opening week by logging onto eventful.com/africancats. Participants can watch how honoring that pledge can effectively save the savanna. A real-time counter will show how many people have participated, and there will also be a graphical map representing the number of acres across the savanna that are being conserved based upon the number of pledges received. Upon arriving at the theater, fans can check in via their mobile device to win special prizes.

Join the “African Cats” grassroots community and donate to the African Wildlife Foundation on Causes:

http://www.causes.com/africancats

Fans can join the “African Cats” grassroots community on Causes by signing the pledge to help Africa’s lions and other imperiled wildlife survive and thrive for generations to come. Additionally, users are given the opportunity to enhance Disneynature’s commitment by donating directly to the African Wildlife Foundation (AWF) via the platform.

Buy tickets through Disney Tickets Together, invite friends and Disneynature will double its donation:

http://www.DisneyTicketsTogether.com

Disney Tickets Together, Facebook’s first social ticketing application, allows fans to engage with the film by inviting friends to see “African Cats” and purchase tickets for local theaters without ever leaving Facebook. For all “African Cats” events created in Tickets Together, Disney will increase the donation to the Save the Savanna fund for every “Yes” RSVP that the events receive. The application launches during the week of April 18.

“African Cats,” which will be released in theaters worldwide, opens in North America on April 22, 2011. Tickets for groups of 20 or more are available in the United States by calling 1-888-DISNEY6.

ABOUT THE MOVIE

An epic true story set against the backdrop of one of the wildest places on Earth, “African Cats” captures the real-life love, humor and determination of the majestic kings of the savanna. The story features Mara, an endearing lion cub who strives to grow up with her mother’s strength, spirit and wisdom; Sita, a fearless cheetah and single mother of five mischievous newborns; and Fang, a proud leader of the pride who must defend his family from a once banished lion. Disneynature brings “The Lion King” to life on the big screen in this True Life Adventure directed by Keith Scholey and Alastair Fothergill (“Earth”). An awe-inspiring adventure blending family bonds with the power and cunning of the wild, “African Cats” leaps into theatres worldwide beginning on Earth Day 2011. For more information about the movie and the “See ‘African Cats,’ Save the Savanna” initiative, check out Disney.com/AfricanCats.

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