As the April 22 opening of the awe-inspiring â€œAfrican Catsâ€ approaches, Disneynature is tapping into the true power of social media by building awareness of its â€œSee â€˜African Cats,â€™ Save the Savannaâ€ program. During the filmâ€™s opening week (April 22-28), a portion of the proceeds from that weekâ€™s ticket sales will be donated to AWF through the Disney Worldwide Conservation Fund to protect the Amboseli Wildlife Corridor, a passage between the Amboseli, Tsavo West and Chyulu Hills National Parks that is frequently used by lions, cheetahs, elephants, zebras, giraffes and a host of other animals in the African savanna.
A host of compelling and unique social initiatives allows participants to make a difference, giving them the power to pledge their intent to see the film, support the cause and spread the word to others.
By becoming a fan of Disneynature on Facebook, participants have the ability to interact with â€œAfrican Catsâ€ content daily. Furthermore, liking, commenting on and sharing the content with friends spreads the viral reach of the film’s message and philanthropic mission exponentially.
Fans pledge to see â€œAfrican Catsâ€ opening week by logging onto eventful.com/africancats. Participants can watch how honoring that pledge can effectively save the savanna. A real-time counter will show how many people have participated, and there will also be a graphical map representing the number of acres across the savanna that are being conserved based upon the number of pledges received. Upon arriving at the theater, fans can check in via their mobile device to win special prizes.
Join the â€œAfrican Catsâ€ grassroots community and donate to the African Wildlife Foundation on Causes:
Fans can join the â€œAfrican Catsâ€ grassroots community on Causes by signing the pledge to help Africa’s lions and other imperiled wildlife survive and thrive for generations to come. Additionally, users are given the opportunity to enhance Disneynatureâ€™s commitment by donating directly to the African Wildlife Foundation (AWF) via the platform.
Buy tickets through Disney Tickets Together, invite friends and Disneynature will double its donation:
Disney Tickets Together, Facebook’s first social ticketing application, allows fans to engage with the film by inviting friends to see “African Cats” and purchase tickets for local theaters without ever leaving Facebook. For all “African Cats” events created in Tickets Together, Disney will increase the donation to the Save the Savanna fund for every “Yes” RSVP that the events receive. The application launches during the week of April 18.
â€œAfrican Cats,â€ which will be released in theaters worldwide, opens in North America on April 22, 2011. Tickets for groups of 20 or more are available in the United States by calling 1-888-DISNEY6.
ABOUT THE MOVIE
An epic true story set against the backdrop of one of the wildest places on Earth, â€œAfrican Catsâ€ captures the real-life love, humor and determination of the majestic kings of the savanna. The story features Mara, an endearing lion cub who strives to grow up with her motherâ€™s strength, spirit and wisdom; Sita, a fearless cheetah and single mother of five mischievous newborns; and Fang, a proud leader of the pride who must defend his family from a once banished lion. Disneynature brings â€œThe Lion Kingâ€ to life on the big screen in this True Life Adventure directed by Keith Scholey and Alastair Fothergill (â€œEarthâ€). An awe-inspiring adventure blending family bonds with the power and cunning of the wild, â€œAfrican Catsâ€ leaps into theatres worldwide beginning on Earth Day 2011. For more information about the movie and the â€œSee â€˜African Cats,â€™ Save the Savannaâ€ initiative, check out Disney.com/AfricanCats.